Samsung Within was a digital product that took viewers on an immersive journey through the brand history and product stories of Samsung.
It required my role to play as a key thought-partner with the development, creative, and design teams in order to navigate through Samsung’s complex digital ecosystem and stringent requirements.
SAMSUNG WITHIN
SAMSUNG WITHIN
R/GA
Role: Senior Producer, Digital Product Manager
Overview: No longer living on samsung.com, but when it was, Samsung Within was an immersive web experience that was used as a brand storytelling platform about its history, innovation, and products. This project required technical knowledge and experience in developing digital products with complexities. Each chapter also required the production of new custom content for the visual elements of the story which involved, but was not limited to, 3D modeling and rendering, graphic and UI design, content production, etc.