This project showcases my design skillsets as I was hands-on from end-to-end of the project. Starting from UX/UI to visual and motion design, I creative directed the entire project while also producing it.
MASTERCARD HEALTH APP PROTOTYPE
MASTERCARD HEALTH APP PROTOTYPE
LOGO DESIGN
Because of the strong relationship that was built with clients across various projects, there was complete trust for me to design a simple logo that was inline with the launch of their new re-brand.
Mastercard wanted to run an excercise of what a mobile experience could look and feel like if they were to enter the healthcare space. After going through the Discovery phase, we aligned on a set of business and functionality requirements which gave me the roadmap to build out UX designs as well as a sprint plan for the project.
UX / UI / VISUAL DESIGN
Role: Creative Director, UX/UI Designer, Technology Producer, Digital Product Manager
Overview: The Global CMO tasked the agency to explore what the brand’s entry into healthcare could look like and as part of the scope, a prototype mobile app design was also included. I was given just about 100% freedom to bring this to life in how I saw it as long as I was staying within brand guidelines. The end result exceeded expectations and the Global CMO was so happy with the results that the project parlayed into an additonal ask of creating an internal presentation video that the Global CMO could present at a Mastercard townhall (below).
McCann New York (XBC)